The first French Double 12 Shopping Festival has just been organized by Visions France and took place successfully at the Ritz hotel in Paris. This event invited hundreds of Chinese and French elite representatives, brand founders as well as the participation of 50 famous influencers to promote the Double 12 Shopping Festival to Chinese and French companies.
Presentation of Visions France
The guests
Many media are talking about the Double 11 Shopping Festival with super promotions prepared several months in advance with the possibility of pre-sales by putting the products in their shopping carts.
37 Wine
Darphin and Gellé Brothers
The Festival Shopping Double 12 reached 18.9 billion euros in turnover in 2018, and an estimated turnover of 23.7 billion euros in 2019, an increase of 25% over one year. By 2020, double 12 revenue is expected to reach 44.1 billion euros, an increase of 86% year-on-year. The outbreak has actually boosted online sales and to reach over 50 billion in 2021.
Xin G. Head of Business Expansion-AliExpress France
The presentation of the Alibaba Group
Brands can do several promotional operations now. And distributors have more promotion themes in France and customers receive more with Double 11 and Double 12.
Unique & Sensorial Jewel FRANCE
Darphin and Eiffel Beauty
The guests
If you are a French brand that wants to have more online sales, more notoriety by tourists who come to France, more visibility with influencers, Visions France can help you with the communication strategy and the choice of partners. Relying on a solid Franco-Chinese logistics network and online and offline promotion channels, Visions France enjoys the trust of major Chinese and French brands.
Franco-Chinese influencers
The presentation of YSJ Media
The presentation of Eiffel Beauty
Thus, Visions France and Altervip jointly organized the promotion and organization of the Double 12 Shopping Festival in France. Thanks to AliExpress, a subsidiary of the Alibaba Group, YSJ Media, the insurance company Allianz, the tax refund company IZIVAT, the cosmetics company Eiffel Beauty, the brands Jubylee, Grace & Mila, Pourchet, Lancaster, Bonsissers de PANAME, JUS , Pellegrino, Bulles d’amour, Gellé Frères as well as 37 Express, 37 Wine, and 37 Market of the 37 group which contributed to the success of the event.
Xin G. Alibaba Business Manager
Anne Lettrée, business manager
Philippe Liu, President of Visions France
The presentation of IZIVAT
The Double 12 Shopping Festival took place as follows: 3 p.m. Official opening of the Double 12 Shopping Festival by Visions France, organizer of the event, A presentation of the Ritz Paris, presentation of the sponsors and partners of the event.
The presentation of 37 Wine
The President of 37 Market
The presentation of Bubbles of love
Tasting bubbles of love
Product exhibition stands were set up on site, and the brands also prepared gifts for the guests and to finish a tasting of Bulles d’amour as well as other wines provided by 37 Wine.
Pourchet Paris
Influencers and guests
Thanks to this event, brands have better visibility of their products thanks to influencers and exclusive promotion during and after the day of the Double 12 Shopping Festival.
